Our Story, Vision & Team
Annita is Africa's first all-in-one digital platform, combining e-commerce, fintech, artificial intelligence, communication, marketing, logistics, and lifestyle services into one unified ecosystem.
We empower businesses and individuals across the continent with innovative solutions, seamless connectivity, and everyday convenience — all designed to meet Africa’s unique challenges and opportunities.
What is Annita?
Annita is pioneering Africa’s first comprehensive, all-in-one digital platform that combines e-commerce, fintech, artificial intelligence, communication, marketing, logistics, and lifestyle services into a single unified ecosystem. Headquartered in Liberia and officially launched in August 2021, Annita was born from a vision to solve the multifaceted challenges African MSMEs face daily. Our platform empowers businesses—from micro to medium enterprises—and individual entrepreneurs by providing accessible, affordable, and innovative digital tools designed specifically for the African context.
We are committed to onboarding 5 million MSMEs by 2035, creating millions of new jobs, and fostering seamless cross-border trade across the continent. Our inclusive platform is built with the African user in mind, combining state-of-the-art technology with offline access to bridge the digital divide in urban and rural communities alike.
By consolidating multiple business tools into one platform, Annita dramatically lowers the barriers to entry for MSMEs to enter the digital economy, providing solutions for payments, marketing, AI-driven business analytics, logistics, and social networking. This unified approach not only improves efficiency but also fosters a collaborative ecosystem, encouraging growth, innovation, and resilience.
Our Mission
Our mission is to deliver Africa’s first all-in-one platform—combining e-commerce, fintech, AI tools, communication, marketing, logistics, and lifestyle services—to empower businesses and individuals with connectivity, convenience, and innovative solutions for growth and success. We are building a powerful, self-sufficient digital ecosystem that empowers African businesses and individuals by integrating commerce, payments, logistics, AI, and social networking into one unified platform. Annita is committed to eliminating third-party dependencies, fostering economic growth, and enabling MSMEs to scale efficiently across Africa.
Our Vision
Our vision is to empower 5 million MSMEs across Africa and beyond, driving global economic growth and job creation through innovative digital solutions, with a special focus on underserved communities in Africa. We aim to become Africa’s most innovative super app, empowering millions of users and businesses with an integrated platform that revolutionizes trade, communication, and financial transactions, ultimately transforming how people live, work, and thrive across the continent.
Our Leadership
The visionary minds driving Annita's success and innovation across Africa.
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Chairman
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Vice Chair
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Christopher O. Fallah
Board Member
Visionary leader and award-winning social entrepreneur shaping Africa’s digital future. As an AU Fellow and innovator, Christopher is the driving force behind Annita’s mission to unify commerce, fintech, AI, and more—empowering MSMEs across the continent.
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Board Member
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Christopher O. Fallah
CEO/Founder
Visionary leader and award-winning social entrepreneur shaping Africa’s digital future. As an AU Fellow and innovator, Christopher is the driving force behind Annita’s mission to unify commerce, fintech, AI, and more—empowering MSMEs across the continent.
Zlanquapea Emmanuel Weh
Chief Technology Officer (CTO)
A full-stack systems architect and visionary technologist with deep expertise in building scalable infrastructures. Emmanuel leads the technical innovation that powers Annita’s multifunctional ecosystem.
Vamba A Sirleaf
Chief Operating Officer (COO)
Operations strategist with a sharp focus on growth, cross-border efficiency, and process excellence. Vamba ensures seamless execution across departments while expanding Annita’s impact across Africa.
Siah Fallah
Chief Marketing Officer (CMO)
Creative brand architect and marketing leader driving Annita’s global presence. Siah specializes in market positioning, storytelling, and growth strategies that connect with communities and customers.
Victor Coleman
Senior Frontend Engineer
User-experience expert and frontend technologist with a strong background in African fintech. Victor crafts intuitive interfaces that power Annita’s seamless customer journey and mobile-first experience.
Lamber Kpukuyou
Senior Backend Engineer
Systems engineer and API expert building the backbone of Annita’s secure, reliable infrastructure. Lamber brings extensive fintech experience, ensuring platform performance and scalability.
Our Core Values
The principles that guide everything we do at Annita.
Customer First
We put our customers at the center of every decision, creating solutions that truly meet their needs and exceed their expectations.
Innovation
We embrace creativity and continuous improvement, constantly pushing boundaries to develop groundbreaking financial solutions.
Integrity
We operate with honesty, transparency, and ethical behavior in all our business dealings and customer interactions.
Collaboration
We believe in the power of teamwork, both internally and with partners, to achieve greater impact and success.
African Focus
We are deeply committed to Africa's growth, designing solutions specifically for the continent's unique needs and opportunities.
Agility
We move quickly, adapt to change, and embrace challenges as opportunities to learn and grow.
Our Journey
Key milestones in Annita's growth and development.
Official Launch and Birth of a Vision of Annita!
We Launched Africa’s first all-in-one digital platform for MSMEs—combining e-commerce, fintech, AI, logistics, and more.
LaunchProduct Validation & First 1,000 MSMEs Onboarded!
Tested and validated platform with early MSMEs in Liberia; began generating initial revenue and customer feedback for iteration. Within our first year, over 1,000 micro, small, and medium enterprises joined the Annita ecosystem.
MilestoneCross-Border Capabilities Introduced.!
Started onboarding international MSMEs from Ghana, Nigeria, and the diaspora, growing the ecosystem beyond Liberia. Gained strong traction with MSMEs, backed by high satisfaction rates (95%) and rising repeat usage.
ExpansionTop 50 in Africa by African Union!
Recognized among the Top 50 African Startups out of 1,500+ by the African Union Innovation Fellowship.
AwardOrange Social Venture Prize Winner!
Annita wins 1st Place in Liberia from Orange(OSVP), recognized for our innovative and impactful business model.
AwardOnboarded to MANSA Platform!
Annita becomes part of Afreximbank’s MANSA platform, increasing transparency and trust for cross-border trade.
RecognitionAnnitapay Begins Development.
The work begins on building Annitapay, a standalone fintech company connected to the Annita ecosystem.
Product/Fintech3,000+ MSMEs & 1,000+ Global Users.
Our growing community hits 3,000+ businesses and 1,000+ active users across Africa and beyond.
GrowthAI-Powered Tools Launched.
We're rolling out AI-driven features to help MSMEs with financial planning, marketing, and operational efficiency.
MilestoneStarted Developing a futuristic AI.
Annita begins a bold new chapter: developing a futuristic AI platform to rival the world's biggest players, designed uniquely for African businesses and creators.
Product/InnovationReady to See the Future?
We’re not just building products — we’re building Africa’s digital future. If you're passionate about innovation, impact, and empowerment, you're in the right place.